Top Consumer Finance Apps on iOS in Kenya: Q4 2024 Performance

In the fourth quarter of 2024, the iOS platform in Kenya witnessed notable activity among the top consumer finance applications. Here's a closer look at the performance trends of these apps, based on data from Sensor Tower.

Splitwise saw a significant rise in weekly revenue, peaking at approximately $102 in early November. Downloads had an upward trend mid-quarter, reaching around 157 in the first week of November, while active users increased from 218 to 285 by the end of December.

YNAB experienced a fluctuating revenue stream, with a high of $124 in the last week of December. Downloads showed a surge towards the end of the quarter, with numbers climbing to 84 in the final week. Active users also rose notably, starting at 46 and ending at 96.

Wallet - Daily Budget & Profit maintained a consistent revenue flow, peaking at $62 in late October. Downloads increased steadily, reaching 56 by the end of December. The app's active users fluctuated slightly, with a peak at 157 in late November.

Spendee Budget App & Planner had varied revenue, starting strong at $62 in September and stabilizing around $11 towards the end of December. Downloads were modest but saw a peak of 40 in the last week of December. Active users grew steadily, ending the quarter at 47.

Budget Planner App Money Coach showed a moderate revenue increase, with a high of $43 in late November. Downloads were relatively stable, with a small peak of 29 in early December. Active users demonstrated a consistent increase, reaching 54 by the end of the quarter.

For more detailed insights and data, visit Sensor Tower's platform.